A retro-inspired brand to redefine the way we work.
PROJECT
Branding
FRAMEWORK
Neverland Agency
ROLE
Art Direction
Graphic Design
For an understanding of the future, look to the past. That’s what we’ve always been told, right? That’s precisely what we did when approaching the 9:AM brand. We looked into the old-fashioned marketing style to understand what was wrong with it, but also what was nice about it. Inspired by 80s marketing media, such as discount stickers, billboards, and posters, we handpicked the best of it and crafted a brand with a unique and playful language.
Are you still organising your team the same way as in Mad Men series? Time to change! 9AM wants to revolutionise the work processes of marketing and sales organisations. It aspires to facilitate the transition to a new way of working rooted in agile methodology.
We've been exploring how to modernise an old-fashioned marketing look to bring it somewhere fun and exciting. We designed a new visual language that incorporates both past and present. Dynamic and flexible, the identity leads the viewer on a playful journey through the brand's content.
DESIGN LANGUAGE
We set up a design language composed of three key elements: signs, components, and illustrations. Those elements are conceived as a design toolkit for the brand. Like a puzzle, the rich graphic assets allow for efficiently creating visual content to support a wide range of messages.