I accompanied the team throughout the entire process, working on repositioning the brand, defining new values, and establishing a new look and feel. Over time, I became an essential part of the team, overseeing the entire product lines from concept to packaging execution. Additionally, I contributed to refreshing the online presence.
When I first met the Supercilium team, the brand was facing the common challenge of rapid growth. While it originated from an exceptional team, the brand significantly lacked identity and recognisability in the market. The challenge was significant and evident: a complete rebranding to enhance the identity and give it a sexy and professional look.
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