The logo represents a significant aspect of the identity. Aiming to craft a unique and distinctive logotype, I opted to design the typography from scratch, experimenting with various letter shapes and styles. The outcome is a typography marked by the contrast between rounded and squared lines, featuring a strong horizontal orientation. Upon completing the logo-type, I identified an opportunity to incorporate a mark composed by the initials of the label: C & V. The long V shape provides room for the C, appearing wedged onto it. The V's shape evokes the contours of the valley. Introducing a mark is a powerful way to promote the label's signature style through a simple and memorable graphic symbol.